Gah forgetting to post...

Sorry I keep forgetting to post guys :(

I'll talk about L4D later, for now I have to write about my charity and stuff like that :)

Soooo, I have to start off by talking about the Codes and Conventions of Media... So a code is something you associate with a particular genres of different types of media. Probably the easiest way of explaining this is with movies and television. For example if you think of a knife, chances are you'll associate it with horrors or thrillers. Guns, with action movies and sunshine with happy fun filled movies. Although when Zoe first said sunshine, I associated it with a bad horror movie... ¬.¬

A convention is an unwritten law of sorts when it comes to making media. A rulebook for example, defining what has to be in certain types of media. For example, with charity adverts, they always put their charity REF number. In comedies they have to have a lovable character and with happy feel good movies they always have to a have weak bad guy or problem for the protagonist to overcome.

Right, next I have to write about this Christian Aid advert we just saw... not my favorite charity ever, but hell at least they're a good cause. So Intertextuality is the referencing of one piece of media and it's text, through another. For example in the Christian Aid advert, it plays the soundtrack from the 1994 Tarantino classic "Pulp Fiction" throughout the ad. Also at the beginning it refers to it by quoting the cheese burger quote from the movie.

Right now on to good ol' Mise en scene... They've really thought about it in the CA ad. The room is made to look very poverty stricken, very bare and dirty. It's quite obviously a hospital, but it has no equipment or the machines and monitors we stereotypically think of when we think of hospitals; the machines that are needed to save lives. The sound is very bare and plain.

In the "Make Poverty History" "Snap" advert, they use silence to provoke emotion. If you were watching TV and the advert came on, you'd really notice the difference between that and all the loud noise adverts and TV programs you're subjected to in everyday life. It would make you think about the advert you're watching, make you analyze it. Also they use celebrities to put the point of the advert across. We relate to celebrities everyday and we follow their lives, therefore if they endorse something or believe in something we are more likely to relate to it and want to follow it.

That's all for this lesson and post... Please don't die of boredom ;)

x